WATERLOO BREW
The new Waterloo Brew opened in Cleveland's Collinwood neighborhood in October of 2014. Collinwood is one of the strongest artist communities in the country filled with musicians, photographers, writers, and visual artists. The owners of Waterloo Brew wanted to embrace the creative community while recognizing the area's rich history connected to the Collinwood Rail Yards and its blue-collar roots.
The scope of the project included creating an artistic sign that fit the neighborhood, sourcing / creating the signage, and it had to fall within a tight budget. The final solution was an old-fashioned, mural-on-brick painted mural that tied together the historical "wall dog" technique of creating signage with today's artist community. Custom neon signs were also created to draw attention to the bar at night.
Final art and color palette for painted mural, banner, and neon signs.
This image shows a rendering of what the final mural will look like once completed. The rendering was used when getting final design approval from the owners of Waterloo Brew as well as from the neighborhood development organization.
Final painted sign.
Close up of painted letters.
Close up of painted stars.
This artwork was created for a large, permanent banner to go on the highly-visible side of the building. The design had to account for two windows that fall in the two blank areas on each side of "ESTd 2014." The banner would be cut to accommodate the windows.
This is an earlier version of the artwork for the side banner (before knowing that the banner would need to be cut to accommodate the two windows on the side of the building).
Neon Design
Neon Design
